Jennifer Allan's Selling to Your Sphere of Influence - No Sales Pitch Required!

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Adding to… and deleting from… my sphere of influence contact database…

My SOI* has always been around 300 warm bodies, which is more than enough to get plenty of business and referrals without soimuch outside effort on my part.

However, as many of you know, I'm getting ready to launch a major SOI Reconnection Campaign, so I'm looking closer at my contact database as part of the getting-ready process.

There were a lot of names in there of people who... well... don't make me feel warm & fuzzy. Either they were a total PITA and I'd never want to work with them again or I have a sneaking suspicion they don't like me. Yes, even Miss Smarty Pantz (me) has had deals go sour, leaving everyone a little disgruntled and uncomfortable.

So, I deleted these names from my database. It felt GOOD! But that left me with a much depleted database and I really want to get back to 300 again. Or at least, 200 in the very near future.

Here's the fun part. I'm going to actively pursue new people to add to my database and they're all going to be people I like! Can you imagine if you added one "nice" name to your database every day for a year? Or even six months??? And then... you'd have a database full of only people who make you smile!

It would make SOI'ing even more fun!

Off I go.

 

*My SOI = The People Who Know Me

 

The New ACRE® is HERE!   

ACRE 

 

 

http://www.theconsultingprofessional.com

 

Comments

300...200...that's great.  If I were to do the same thing it might leave me only a handful of names.  I need to change that, huh?
Posted by Latonia Parks (Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV) over 4 years ago

How's the move to Denver going so far? If you click on my profile page, you'll see a picture of me with your former Governor Bill Owen. You are certainly in a beautiful state.

and, I'd be glad to be part of your SOI.

Posted by Al Maxwell - Real Estate Agent - (Coldwell Banker) over 4 years ago
I started cleaning mine out months ago, started with letter A, it takes time I have 2700 in there, whittled down form 3000, but I'm progressing.
Posted by Missy Caulk-Ann Arbor-Realtor® Ann Arbor Real Estate (Keller Williams-Ann Arbor) over 4 years ago

Latonia - actually, I'm a bit stunned at how many names I deleted - I'm now under 100 which blows me away. However, I think it's a good thing. There were so many names on there that I just felt weird about. I'm excited about building a higher quality database.

I have to say that I'm also pleasantly surprised at how warm and fuzzy I feel about the names that are left.

Al - yes, it is beautiful. Fresh snow on the ground today (not my favorite thing in the world; I much prefer a sandy beach), but it is pretty. And thank you for offering to be one of the people in my SOI who make me smile!

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 4 years ago
One a day is definitely doable. Maybe take Sunday off, unless of course you go to church, and then maybe you could add 3 or 4 every Sunday. (Kind of kidding really, as doing business at church seems a little much). The beauty of real estate is you can sever ties with the PITAs and stay in touch with the people you like.
Posted by Karl Burger - Pensacola Real Estate News (ERA Beach Ball Realty) over 4 years ago
Jennifer I think you are making a big mistake - Why let anybody go?  Even if you thought you didn't have a good transaction with these people - they might give you a second chance or offer your name up to someone they know.  Don't burn any bridges - I think you will be surprised.  Good luck on your CAMPAIGN.
Posted by Vincent McKamy Realtor Fredericksburg Virginia (RE/MAX Bravo) over 4 years ago

Vincent - believe me, I've considered that. Especially since I'm often surprised by who calls me or refers me years after having no contact. But... the mental peace from deleting the troublesome names is worth the risk. I'm pretty darn sensitive sometimes, so just seeing a name that evokes a negative emotion can set me back a step.

Karl - you aren't WORKING, you're being a nice guy! You can do that on Sunday, too!

Missy - wow - you said you had a huge SOI, but 2700???!!! That's a little overwhelming. Do they take care of you?

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 4 years ago

JA,

How`s everything going with the new chapter of your life?Hope all is well.

Posted by Florida List For Less Realty, Inc. Broker/Owner. over 4 years ago

Jennifer, I had investor clients that I worked with - one was a GC and the other a plumber.  I got them through the plumber who had worked on my house.  They bought ok, made all the wrong repairs, took too long, got caught in the market downside, and the plumber's wife got involved and made my life a living hell.  They were getting out of the listing when we got an offer in, so I did manage to get the sale.  There's been strained feelings since, although on the surface we were ok.  I need some plumbing work done, and was going to use him to repair the relationship.  The other partner mentioned that the plumber was "mad at me" because he lost money.

You know what?  I'm cutting him loose.  I can take my business (and referrals - he's gotten about 5 jobs off me) and I'll find a plumber who doesn't have a wife who's a PITA and shows some respect and loyalty to me.

And if feels goooooooood!

Posted by Heather Oberhau, Bucks County Real Estate, e-PRO (Prudential Fox & Roach) over 4 years ago

Jennifer

I think this is the smartest thing you can do. It comes from that good 'ole abundance thinking, rather than scarcity-needing each and every. If each of those people know 100, you've got access to 10,000 people! That should be enough!!! and you'll like them all

Hugs and Smiles,

Posted by Joeann Fossland, Master Certified Coach (Advantage Solutions Group) over 4 years ago

Joeann - My thoughts exactly!

Heather - One thing I've noticed is that I am incapable of "repairing" strained business relationships. It just doesn't work. Which makes sense - once someone has disappointed me professionally, it's hard for me to ever feel good about them again. So, those times that I've let someone down in my business (and yes, I can admit to it), I can't really expect them to feel warm & fuzzy about me - after all, there are PLENTY of other agents out there for them to choose from!

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 4 years ago
Scott - it's going really well. The two years away were very good for the soul, but it's great to be back.
Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 4 years ago
I must admit that I havent been doing a very good job in keeping in touch with my SOI - in part because of life and the business. They seem to take ALL my time and I'm up at 4am trying to catch up... I must put this as a priority for me.
Posted by Loreena Yeo, Realtor®| Frisco TX Community Advocate (214)783-2210 (3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co.) over 4 years ago
Jennifer -- I'm curious. . .do you use a specific contact management system?  I am trying (emphasis on trying!)  to reorganize my business life and need a streamlined system -- any recommendations you have would be great!   :-)
Posted by Lori Gilmore - Will County Illinois Realtor (Realty Executives Success - Short Sale Professional) over 4 years ago

Jennifer - I rarely delete names from my database.  I do rank them into my A,B & C lists. The A List equals my raving fans; Bs are great clients, but they rarely refer me to their SOI; C's are customers who almost became clients, clients who rarely return those warm calls and other acquaintances that fall into the "maybe someday" category.  I spend more time, money and effort on the A List, but the B & C Listers will sometimes surprise me with a call "out of the blue" to list their house or refer me to a friend. 

Posted by Norma Toering Palos Verdes Homes in Los Angeles Area (REMAX Palos Verdes Realty Broker Associate Lic# 01147470) over 4 years ago

Lori - I use Top Producer, but as much as I love it, it's hard to recommend to others because it's so hard to learn. There's a new kid on the block that I'm investigating - see this blog for details. http://activerain.com/blogsview/365461/New-Contact-Management-Program

Also, see Gary David Hall's site for more information:  www.garydavidhall.com

 

Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 4 years ago
Norma - I know what you mean - I've gotten several referrals lately from definite "C" listers... but interestingly, the business hasn't been very good! I have two groups in my structure - my social network (those I'd feel comfy asking out for coffee) and "everyone else" - those I wouldn't feel comfy asking out for coffee! My goal is to move as many as possible from "Everyone Else" to "Social Network" but I'm not going to knock myself out trying.
Posted by Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) over 4 years ago

Thanks for the reminder.I need to get intouch with some and to clear some out.Jessica Cordell

 

Posted by Jessica Cordell (Century 21 Hendershot Realty) over 4 years ago
I need to delete some names from my database.  I have one that I look at and wonder who they are.  Have to open up the contact and read the notes.  Sometimes it is difficult, but from what you said liberating too!
Posted by Kim Peasley-Parker (AgentOwned Realty, Heritage Group, Inc.) over 4 years ago
Jennifer -  Good for you.  I am about to do the same thing with my database.
Posted by Dan Forbes over 4 years ago
Jennifer, great great point.  Cleaning out your SOI is liking cleaning out the fridge.  Throw out the old, stale and out of date food and keep the fresh, healthy stuff and then replenish as necessary. 

PS love your new graphics, so happy and friendly!
Posted by Janie Coffey, GRI - Miami Real Estate (One Sotheby's International Realty) about 4 years ago

Great job at weeding out the riff-raff. The purpose of our SOI (or Book of Business, if you will) is to have a built-in referral base so that you can pick up the phone anytime you need to and call ANY of those people and say "Who do you know who ..." If 2/3 of those names aren't people you would want to refer back to, then the whole point is rather silly.

Good job!

Posted by Dee Nofziger (Floyd Wickman Team ) about 4 years ago

Congrats on going through your list and paring it down.  I know that's a tremendous task.

~Renae

Posted by Renae Bolton ~ Marketing 4 Realtors (Marketing 4 Realtors) about 4 years ago

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